Website redesign launch checklist

Inside the template

A working document,
ready to adapt.

Use this worksheet to assign the checks that are easy to lose between the old website, the new build and launch day. Keep an owner and evidence for each completed item.

What each field means

Existing pages

Record current URLs and the pages or files they will become.

Redirect decisions

Keep, replace or remove each URL deliberately.

Content and ownership

Approve copy, images, accounts, domains and handover access.

Inquiry delivery

Test errors as well as successful delivery to the right inbox.

Mobile and keyboard checks

Complete important customer tasks at a small viewport and without a mouse.

Launch review

Check canonical URLs, crawl instructions and essential live pages.

Follow-up

Inspect indexing and reported errors after launch.

Example launch checklist

Existing pages

/old-catalog and its linked product pages

Redirect decisions

301 redirect from /old-catalog to /products

Content and ownership

Catalog manager approves product descriptions and images

Inquiry delivery

Send a test inquiry; sales coordinator confirms receipt

Mobile and keyboard checks

Check inquiry form at 390px and with keyboard only

Launch review

Developer verifies redirect, destination and form after release

Follow-up

Site owner reviews broken links and inquiries after 7 days

How to use this worksheet

1. Complete the existing-page inventory before changing URLs.
2. Assign each check to the person who can verify it.
3. Keep preview environments out of search, then verify production crawl settings at release.
4. Retain the launch record and revisit it when search or inquiry problems appear.

A checklist reduces omissions; it cannot guarantee preservation of rankings. Inspect the specific website and its dependencies.

Read the practical guide ↗